Entrepreneurship for Everyone: A Student Textbook
Dr Robert Mellor
In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include:- the theories and tools of creative thinking- market research - intellectual property protection- relevant economics
سال:
2008
ناشر کتب:
SAGE Publications Ltd
زبان:
english
صفحات:
256
ISBN 10:
1857023153
ISBN 13:
9781857023152
فائل:
PDF, 2.07 MB
IPFS:
,
english, 2008
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