Strategic Retail Management: Text and International Cases
Joachim Zentes, Dirk Morschett, Hanna Schramm-KleinThis book demonstrates the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. It uses internationally known retail companies as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.
سال:
2007
اشاعت:
1
ناشر کتب:
Springer
زبان:
english
صفحات:
358
ISBN 10:
383490287X
ISBN 13:
9783834902870
فائل:
PDF, 8.02 MB
IPFS:
,
english, 2007
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