Business Analytics: Communicating with Numbers, 1e

Business Analytics: Communicating with Numbers, 1e

Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen
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Business Analytics: Communicating with Numbers was written from the ground up to prepare students to understand, manage, and visualize the data, apply the appropriate tools, and communicate the findings and their relevance. Unlike other texts that simply repackage statistics and traditional operations research topics, this text seamlessly threads the topics of data wrangling, descriptive analytics, predictive analytics, and prescriptive analytics into a cohesive whole. It provides a holistic analytics process, including dealing with real life data that are not necessarily 'clean' and/or 'small' and stresses the importance of effectively communicating findings by including features such as a synopsis (a short writing sample) and a sample report (a longer writing sample) in every chapter. These features help students develop skills in articulating the business value of analytics by communicating insights gained from a non-technical standpoint.
سال:
2020
اشاعت:
1st
ناشر کتب:
McGraw-Hill
زبان:
english
ISBN 10:
1260576019
ISBN 13:
9781260576016
فائل:
EPUB, 22.68 MB
IPFS:
CID , CID Blake2b
english, 2020
ڈاؤن لوڈ کریں (epub, 22.68 MB)
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