Digital Strategies in a Global Market
Natalia Konina
This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness. This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.
سب زمرہ:
سال:
2021
اشاعت:
1st ed. 2021
ناشر کتب:
Palgrave Macmillan
زبان:
english
صفحات:
280
ISBN 10:
3030582671
ISBN 13:
9783030582678
فائل:
AZW3 , 3.86 MB
IPFS:
,
english, 2021